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KOIN Tower Media Wall

The crown jewel of a multi-million dollar lobby renovation became our 32-screen canvas to develop the strategy and media assets to keep it activated, alive, fresh and relevant.  

 
 
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project goals

Transform KOIN Tower’s investment in a large multi-media video wall, for their recently renovated lobby, into a dynamic digital installation that reinforces the KOIN brand, celebrates iconic Portland and emphasizes KOIN's connection to the city and surrounding community. 

 
 
 
 

Strategy

Conceptualize a robust framework to guide programming and create a dynamic and evolving Run of Show using a combination of thoughtful, intentional and carefully curated sourced and custom assets including motion graphics, full-screen takeovers, stylized photos, videos, RSS and social media feeds.

 
 
 
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Challenges

The Media Wall is the largest in the city, featuring an impressive 32-screens with a combined resolution of 3840x4320 pixels. Our challenge was to take a completely blank slate and create programming to be simultaneously dynamic and engaging, but also easy to maintain and evolve. 

 
 
 
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Deliverables

  • Programming: content strategy and foundational Run of Show

  • Collaborate with hardware partners MTek and software partners Postano on all aspects of implementation

  • Design custom content for full-screen takeovers for daily use and special events such as Design Week Portland

  • Strategize & develop monthly editorial calendars

  • Design branded assets including stylized photos, graphical social media displays, custom animations and motion graphics

  • Evolve and expand the asset library by facilitating collaborations and partnerships

 
 
 
 

Results

KOIN Tower has become an award-winning project for the newly activated lobby space. By fully integrating the brand into this dynamic installation, guests and tenants alike are welcomed into a fully immersive brand experience. 

 
 
 
 
 
 
 
 
 
 
 
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Services

  • Animation

  • Art Direction

  • Brand Strategy

  • Digital Strategy

  • Event Planning

  • Graphic Design

  • Messaging

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Let's Push it Live

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