ShadeSuits-Header.jpg
 
 
 

ShadeSuits

Targeted at pre teens and teenagers, ShadeSuits is stylish and versatile UPF 50+full-body swimwear. When the founder approached us, she had a few swimwear prototypes and a desire to mainstream an "uncool" concept.

 
 
ShadeSuits-Brand-Board.jpg
 
 
 

The founders of ShadeSuits approached us to create an identity for their newly trademarked full-body swimwear. Their line was born of necessity, a daughter with albinism needed full coverage to protect her skin from sun exposure, but they also wanted more. They sought to create a product line that would have broad mass appeal. 

 
 
 
ShadeSuits-Pattern.jpg
 
 
 

A Bold Identity

Through our discovery sessions we determined that in order to appeal to our primary audience, peer-driven and social media influenced pre-teens, we needed the brand to be cool. Using bold color and patterns, we crafted an identity that was playful, active, independent and resonated with the founders’ daughter and her friends. 

 
 
 
ShadeSuits-System.jpg
ShadeSuits-Stationery.jpg
 
ShadeSuits-Tags.jpg
 
 
 

Freedom to Be Campaign

In order to appeal to their parents, the purchasers, we sought to create a campaign that evoked liberation—from shade, sunscreen and the indoors—to communicate the unique benefits of full-body swimwear. We carried this messaging across materials and created custom hang tags for the product line.

We created mood boards to visually communicate how to represent the active full-body bathing suit shots to accompany the campaign messaging.

 
 
 
 
 
 

Made to Keep Cool

The ShadeSuits brand seeks to inspire a trend for full-body swimwear by making it cool for kids to transition from pool to life and easy for parents to protect their kids from sun exposure. 

 
 
 
 
ShadeSuits-Email.jpg
 
 

Services

  • Brand Strategy

  • Collateral Materials

  • Logo & Identity

  • Messaging

off-black-solid.png
 

Let's Jump In

off-black-90-solid.png