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Storyline

Arriving like the riveting plot twist in your favorite book, the brand-new community of Storyline invites you to discover the unexpected. 

 
 
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Project Goals

Develop a cohesive suite of branded print materials and building signage to establish the brand both on-site as the building was being constructed, and off-site at the pre-leasing center. 

 
 
 
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STRATEGY

Create a bold and eclectic visual language with inspirational literary references to carry through the leasing materials and exterior signage and appeal to prospective residents

 
 
 
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Challenges

  • Building the brand to use in both sophisticated print materials and punchy, bold exterior signage 

  • Off-site leasing center with competitor signage directly across the street meant the brand needed to both stand out and blend in

  • Quick turnaround time - brand development to print and install was a matter of weeks

 
 
 
 
 
 
 
 
 
 
 
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Deliverables

  • Expansion of brand identity and visual language 

  • Early awareness construction signage and windmaster 

  • Stationery suite with business cards and letterhead 

  • Leasing brochure to position the project as the choice for the intellectually curious seeking an authentic Portland experience

  • Vibrant and bold branded window clings on pre-leasing center 

 
 
 
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Results

A fresh identity with bold and vibrant street presence that aids the leasing team in attracting qualified prospects and tenants  

 
 
 
 

Services

  • Brand Strategy

  • Collateral Materials

  • Copywriting

  • Messaging

  • Signage & Wayfinding

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Let's Publish a Best Seller

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