services

Brand Strategy, Collateral Materials, Copywriting, Messaging, Signage & Wayfinding

Storyline

Arriving like the riveting plot twist in your favorite book, the brand-new community of Storyline invites you to discover the unexpected.

PROJECT GOALS

Develop a cohesive suite of branded print materials and building signage to establish the brand both on-site as the building was being constructed, and off-site at the pre-leasing center.

STRATEGY

Create a bold and eclectic visual language with inspirational literary references to carry through the leasing materials and exterior signage and appeal to prospective residents

CHALLENGES

Building the brand to use in both sophisticated print materials and punchy, bold exterior signage
Off-site leasing center with competitor signage directly across the street meant the brand needed to both stand out and blend in
Quick turnaround time - brand development to print and install was a matter of weeks

DELIVERABLES

Expansion of brand identity and visual language
Early awareness construction signage and windmaster
Stationery suite with business cards and letterhead
Leasing brochure to position the project as the choice for the intellectually curious seeking an authentic Portland experience
Vibrant and bold branded window clings on pre-leasing center