Heather Lodge

Modern mountain apartments inspired by the grand lodges of the Pacific Northwest.

Project Goals

Develop a unique brand identity that embodies a modern mountain aesthetic, evokes the grand lodges of the Pacific Northwest and cultivates a sense of history and place.

Strategy

Leverage the proximity to Mt. Hood to position the property as a retreat outside of the urban core and the clear choice for those seeking access to the mountain and the great outdoors.

Challenges

Infuse the project with identity to a create strong brand personality to stand out in an area with more amenitized apartment offerings.

Highlights

• Evocative brand elements that feel quintessentially Pacific Northwest and blend hospitality and residential for a private lodge feeling

• High-impact photography evokes serene, comfortable living and blends the indoors and outdoors

• Custom leasing materials convey quality and craftsmanship

Result

The brand is fully integrated throughout the project from leasing materials to interior finishes and Heather Lodge is recognized as one of the best offerings in the area; enthusiasm for the brand resulted in nearly full pre-leasing with continued demand for leases and renewals.