Services: Brand Strategy, Collateral Materials, Digital Strategy, Copywriting, Logo & Identity, Messaging, UX/UI, Website
Big Wood River Library District
Stronger Libraries = Stronger Communities.
Libraries across the country are being asked to do more with less, serving growing community needs while facing shrinking budgets and, in some cases, the threat of closure.
With two century-old libraries facing an uncertain future, we partnered with the Steering Committee for the formation of the Big Wood River Library District to build a comprehensive advocacy campaign supporting a critical ballot measure. The initiative would unite two beloved libraries under a sustainable funding model designed to protect and expand access for generations to come.
The levy needed a simply majority to win and won by a twenty point margin.
“As you may or may not have heard, we won the election yesterday by a twenty-point margin. Our success was in no small part a consequence of the messaging, materials, and strategies that you folks created for us!
I am very impressed with the work you do . . . many thanks!”
Tim Keirn
Treasurer, Hailey Public Library
Chair, Big Wood River Library District Steering Committee
Professor Emeritus, Department of History and College of Education, California State University, Long Beach
More than just books
The Hailey and Bellevue Public Libraries have long served as essential community spaces — places to learn, gather, connect, and access vital resources.
Our campaign reframed the conversation around what libraries truly represent: not just collections of books, but trusted public institutions that strengthen the social fabric of communities.
The proposed levy would establish a unified Big Wood River Library District, leveraging a proven regional model to reduce barriers to access and preserve two institutions that have served the Wood River Valley for more than 100 years.
Say YES to Libraries
To build momentum, the campaign met residents where they were. From yard signs and transit placements to print materials and grassroots outreach, every touchpoint reinforced one clear message: Say Yes to Libraries.
Binding Support Across the Valley
More than a ballot initiative, the campaign helped reshape how residents and local leaders viewed the future of their libraries: not as optional amenities, but as foundational community infrastructure.
Leading up to Election Day, the campaign galvanized support across the valley — mobilizing residents, generating early voter engagement, and reinforcing the essential role libraries play in strong communities.
