TogetherWe

United for Mental Well-being

Formerly the Mental Well-Being Initiative (MWBI), TogetherWe is a community-powered nonprofit working to strengthen mental well-being across Blaine County.  

Think Joule partnered with the MWBI team to define and launch the evolving organization, leading brand strategy, naming, messaging and visual identity and collateral development.

Naming and Brand Foundation

The name TogetherWe was developed to reflect a core truth: meaningful change happens through collective action.

Inclusive, warm, and action-oriented, the name positions the organization as both a unifier and a catalyst, capturing its role in convening partners while inviting community participation.

Messaging was designed to lead with clarity and connection—grounded in hope, belonging, and accessibility—while supporting the organization’s systems-level work across sectors.

Visual Identity

Designed to resonate with both community members and institutional partners, the visual identity balances warmth and professionalism. A serif wordmark provides structure and credibility, while a handwritten element introduces a human, approachable quality. The system is flexible and scalable, supporting a wide range of applications across print and digital environments.

Communication tools and collateral

To support both brand launch and long-term use, we developed a suite of communication tools. From foundational materials like stationery and presentation templates to outward-facing channels like newsletters and social media, each touchpoint was intentionally designed to reflect the brand’s balance of warmth and credibility.

 The system provides a clear framework for TogetherWe, ensuring consistency in messaging while allowing flexibility across audiences and use cases, and reinforcing a cohesive, recognizable presence in the community.

Digital presence

As the broader community platform is developed, Joule designed and launched a digital splash page to establish early presence, communicate purpose and begin building awareness.

The page serves as an introduction to TogetherWe, articulating the mission, highlighting partner organizations, and inviting community participation in anticipation of the full platform launch.

Supporting a growing network

The brand and communication system establish a shared foundational framework, creating a common language that supports alignment and clarity across the network.

As TogetherWe continues to grow, the system is designed to scale, ensuring the organization can communicate consistently, engage meaningfully, and bring partners and community members together around a shared purpose.